Before
Mountain Lux offers more than representation. It offers curation. At the center is Dan Doughty, a visionary whose approach has transformed the way homes are prepared, perceived, and sold. Every listing is treated like a gallery opening: inviting, unforgettable, and artfully composed to reflect the unique style and spirit of each home.
After
That experience begins outside. Through the signature Dress the Address program, Mountain Lux ensures curb appeal is never an afterthought. From regularly watered seasonal planters to fresh pine straw, the home’s exterior remains perfectly dressed for the duration of the listing. Once inside, Dan and his team orchestrate every space with tailored intention, using plush rugs, joyful palettes, evocative lighting, and thoughtfully placed pieces that spark emotion and connection.
Before
This attention to detail gets results. One property that had been on the market for 18 months sold in just 40 days after Dan reimagined it. Another, listed at $1.995M, went under contract after the very first showing.
After
Clients rave not just about the beauty, but about the process. “Dan has an uncanny ability to read both people and spaces,” says homeowner Wendy Aaronson. “Even from across the country, I felt completely seen and supported. Every detail of my home reflected our shared vision, and everyone who visited felt it too.”
Ginny Bryant agrees. “Dan prepares each home like it’s the most important one on the market. Even our plain vanilla guest apartment became a luxurious suite.” From fresh flowers to music drifting through open doors, Dan creates a full sensory experience and follows through with precision and care.
Dan’s unveiling parties are more than mere open houses, they’re highly anticipated events with over 100 carefully chosen guests, thoughtfully designed to build excitement and showcase each property at its absolute best. This is the Mountain Lux standard: hospitality, precision, and presentation that speaks in emotion, not just square footage.
To learn more or schedule a consultation, contact Dan Doughty at (828) 200-5047 or email dan@mountain-lux.com. Explore the full staging lookbook at mountain-lux.com.
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