Mountain Theatre Company is honored to announce the generous support of a $35,000 nonprofit tourism grant from Visit Highlands, NC, further empowering our mission to present impactful, year-round theatre for the Highlands community and its visitors.
This grant is part of the Visit Highlands, NC Tourism Grant Program, which is funded by occupancy taxes collected from guests staying in Highlands accommodations. Each year, a dedicated committee of staff and board members reviews applications and recommends funding to the full Highlands Chamber of Commerce/Visit Highlands, NC Board of Directors. We are grateful to be among the recipients who contribute to the cultural and economic vibrancy of this incredible town.
This grant is specifically designated to support marketing Mountain Theatre Company’s productions and programs to audiences more than 50 miles beyond Highlands. By expanding our marketing reach, we aim to increase ticket sales, visits, and community engagement, bringing new patrons to the Plateau and strengthening the local community.
“Our goal at Mountain Theatre Company is to be a vital part of the cultural heartbeat of this extraordinary town,” says Scott Daniel, Executive Artistic Director. “Thanks to the Highlands Chamber of Commerce/Visit Highlands, NC, we’re able to keep growing that impact. Their continued investment in the arts helps ensure that theatre remains not only accessible, but essential to both our residents and visitors.”
This season, we’ve already produced two beloved productions – The Marvelous Wonderettes and Forever Plaid. Rounding out our summer season includes The Burnt Part Boys, a powerful musical postponed from our 2024 season due to Hurricane Helene. The Burnt Part Boys now plays a central role in our original docuseries Harmony in Highlands, which gives audiences a rare, behind-the-scenes look at how our productions come to life and why they matter.
Grants like this one are vital – but they’re only part of the story. The lifeblood of Mountain Theatre Company continues to be our audiences, donors, and community advocates. With increased programming comes increased need for resources, talent and access. This year, all students under 18 receive free admission, and we’ve worked hard to keep adult ticket pricing accessible.
As we continue to grow, your support ensures we remain a vibrant home for storytelling, enrichment and artistic excellence. You can support our mission by purchasing tickets to a show, making a tax-deductible donation, or simply helping us spread the word. Share our season lineup, invite friends to the theatre, and watch our behind-the-scenes docuseries, Harmony in Highlands. Every action helps fuel the future of live theatre in Highlands. You can find more information about MTC by visiting our website at mountaintheatre.com.
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