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The Value of Theater
Written By: Donna Rhodes | Issue: 2018/04 - April
The historic Highlands Playhouse is an integral part of our Highlands-Cashiers cultural environment. Its productions nurture our passion for world-class entertainment, tickle our funny bones, stretch our imaginations, and tug at our heartstrings.
Not only does Highlands Playhouse provide a summer season of electrifying live theater, it also presents first-run movies year-round right here in town. No cause for trekking off the Plateau to see the latest Hollywood heartthrob or Oscar nominee. Without this marvelous exposure to a variety of theatrical events we’d be surviving …but not thriving.
From making the theater experience accessible to people from all walks of life to providing summer theater camp to school students, the Playhouse takes the arts seriously. Every month the Playhouse will offer school theater events in keeping with North Carolina dramatic arts standards.
Consider the value of theater for young people. Dramatic arts teaches life lessons, helps youth learn self-control, practice patience, while partnering inter-generationally with actors and instructors. Exposure to lessons like these encourages emotional, physical, creative, and intellectual maturity in ways only theater can provide.
In exchange for these wonderful gifts to our children and to ourselves how can we reciprocate? Theater ticket sales provide only half of what is needed to keep curtains rising. Interim Director Lance Matzke says, “Limited funds mean limited opportunities to experience live theater and film here on the Plateau. That means staff and performers must channel their efforts to fund-raising instead of doing what they do best.”
The Highlands Playhouse Board has a solution: corporate sponsorships. If you’re a business owner, please consider sponsoring a production, a fundraiser, a soiree benefit, or a generous donation. It’s a gift that will give back to you and the community a hundredfold. The Playhouse makes Highlands a better place to live and to do business. The Arts mirror the quality of a community.
While the Highlands Playhouse raises the bar, let’s underwrite its finances to keep it the highly regarded professional theater it has worked so hard to become.
For more information about corporate-sponsorship contact Highlands Playhouse at (828) 526-2695.
