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A Tip of 2 Hats to Highlands
Written By: Donna Rhodes | Issue: 2021/04 – April
Highlands Chamber of Commerce’s new vision for restoring the community’s vitality can be summed up with a pair of imaginary hats.
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From global to local to all points in-between, the world has gone through a radical transformation. Highlands Chamber board members are adopting new missions, visions, and values to better serve our region’s businesses, residents and visitors.
To better understand, think of the Chamber as wearing two hats, related, but with different goals… Hat # 1, Highlands Chamber of Commerce; Hat #2, Visit Highlands, N.C.
Kaye McHan, the Chamber’s Executive Director, explains just how well two hats can be worn: “You might ask why we adopted two missions so let’s distinguish the difference in the two hats worn by the Chamber.
Our first hat, Highlands Chamber of Commerce, is a privately funded, member-based organization that provides a network of support for the business community and residents. Our second hat, Visit Highlands, NC, is for the work we do as Highlands Destination Marketing and Management Organization. DMO’s are funded by a dedicated tax paid only by guests in our hotels and its use is legislated by NC state law.
Thanks to visitor’s taxes, Visit Highlands, NC (that second hat) can provide our residents with Friday and Saturday night concerts May through October, July 4th Fireworks and Concert, Halloween on Main, the Christmas Parade, and the Park and Main Street trees’ Christmas Lights.
Visit Highlands also supports our local nonprofits through grants for the Performing Art Center, Motoring Festival, The Bascom, Highlands Cashiers Community Players, Highlands Playhouse, Mountaintop Art and Craft, Highlands Chamber Music, Center for Life Enrichment, Three River Fly Fishing Festival, Twilight 5 and 10K Run, and Highlands Historical Village to name a few.
Kaye closes, “All the funding and work we do for the community helps us reach our goal of keeping Highlands a great place to live!”
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