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Chamber and Visit Highlands Focus on Strategic Planning
Written By: Kaye McHan | Issue: Winter 2022
Highlands Chamber of Commerce and Visit Highlands, NC cast their gaze toward keeping Highlands, NC a great place to live.
Last year, we at the Highlands Chamber of Commerce and Visit Highlands, NC worked diligently to lay groundwork for a new, strategic plan.
As this New Year begins, our Board of Directors is already finalizing that plan and readying its implementation. Over the next three years, we will leverage tourism to sustain and improve quality of life, advocate for new talent and focus on keeping Highlands a great place to live and work.
A Great Place to Live is our mantra, though it could become our Highlands Theme Song. It is inspired by a Maura Gast quote:
“If you build a place people want to visit,
you build a place where people want to live.
If you build a place where people want to live,
you’ll build a place where people want to work.
If you build a place where people want to work,
you’ll build a place where business has to be.
And if you build a place where business has to be,
you’ll build a place where people have to visit.“
From now to 2025 the Chamber is focusing on promoting Highlands as a year-round upscale, arts-centric, outdoor destination that is a great place to live and visit. We will work to foster and support an improved experience in Highlands for visitors and residents.
If we are building a great place, we must raise awareness of the Two Big “E”s: Economy and Environment.
It’s one thing to have good numbers and natural beauty today, but we must look ahead and sustain what we have worked so hard to acquire.
We are here doing that work on your behalf. We look forward to serving collaboratively with our residents, businesses and town government in 2022 to make Highlands a great place to live, a rewarding place to work, and a successful place to build a business.
by Kaye McHan, Executive Director,
Highlands Chamber of Commerce
