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Chamber’s Targeted Outreach
Written By: Donna Rhodes | Issue: 2018/09 - September
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The Highlands Chamber of Commerce is in the process of launching its new website in tandem with a dynamic Customer Relationship
Management program.
Enthusiasm has risen dramatically as Chamber members help usher in this new strategy for managing data, information, and interactions associated with existing and potential customers.
Businessmen/women, residents, and visitors will benefit substantially from this well-researched plan for putting Highlands on all the right maps. Highlands’ unique businesses, exceptional outdoor activities, friendly people, and great food and entertainment will be highly visible when the program is fully implemented.
Thanks to the national destination-marketing firm Simpleview, whose client resume´ includes Asheville, Atlanta, Miami, New Orleans, and even New York City, the Highlands Chamber is raising the bar in its marketing game.
Dale Gordon, Marketing and Project Manager says, “This latest collaborative system will not only allow us the ability to reach new and existing audiences through its systematic algorithms with qualified and targeted outreach, but it will also help us to better serve our Chamber members.”
One fabulous improvement is that Chamber members, in real time, will have direct access to the inner workings of the system. They can update content related to their businesses on the new Chamber website in a snap.
“Promoting a business’s latest specials, news, and highlights, right on the spot, is now a reality,” says Dale. “Having a sale at your shop? Log on and add it. Want to highlight the special menu of the day? Log on and add it.”
“All in all, this is yet another way our Highlands Chamber is making the Town of Highlands look not just good, but five stars great.”
For more information about the new Website/CRM, email Dale at [email protected].
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