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Glow Where You’re Planted, Highland Mediaworks
Written By: Donna Rhodes | Issue: 2018/01 - Winter
Dawn McGiboney is all about light, from her given name, Dawn, to the radiance her work beams on the world, literally and figuratively, to her sunny disposition, in itself a kind of light therapy, to the way she shines in the business realm.
Dawn is a native of the area. Her family has some serious Macon County Founders’ creds dating back to 1802. There’s an ancestral pride that drives her to continue to pioneer the region much like her great-great-great grandparents, but this time with the technology of the 21st century.
She does this with partner and husband, Dale, and their company Highland Mediaworks, a digital media company that specializes in 3D projection-mapping. Projection-mapping is a cutting-edge technology that uses custom animations and then projects them onto multiple 3-D surfaces.
If you are not yet an initiate, you’re in for a stunning visual experience. Imagine an animated light show that can fit onto an object (a car, a wedding cake, a building) like an animated skin painted in dancing light. It’s mesmerizing, entertaining, and definitely more than the sum of its innumerable parts. Highland Mediaworks presentations are goose-bump beautiful and marrow-deep inspirational.
Dawn and Dale take marketing expertise and apply it hyper-locally with the philanthopic-ish project, Tour Macon County NC. The Tour Macon County NC project creates videos of landmarks, eye-popping vistas, hotels, legendary golf courses, through a documentary and creates outlets for the video on kiosks and websites in the county. There are over 100 local residents/visitors interviewed for the video and it is the most comprehensive documentary of Macon County.
The endeavor closest to her heart, is the revival and restoration of her ancestral farmhouse/land. Dale and Dawn have worked to transition the working farm into a 70-acre wedding venue dubbed, The Wedding Farmhouse. You can even ride a hot-air balloon on the property, and of course see 3D projection mapping directly onto the farmhouse itself!
They produce projection mapping for Winter Lights & Summer Lights at the NC Arboretum and Harrah’s Cherokee Casino, and provide Highlands’ premier realtors/clubs with web/media services. For more information, visit HighlandMediaworks.com, WeddingFarmhouse.com, and TourMaconCountyNC.com.
