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High Elevation & Elation, Highlands Chamber of Commerce
Written By: Donna Rhodes | Issue: 2018/04 - April
There’s something magical about going up to a mountaintop. The Highlands Chamber of Commerce knows how to optimize that symbolism by providing peak experiences so entertaining, visitors are compelled to come back year after year.
The Plateau has become a highly celebrated destination, grabbing national attention. One of Highlands’ most outstanding treasures is its pool of exceptionally talented chefs and waiting staff. Our fine taste was destined to launch something wonderful. And it did − the hugely successful Highlands Food and Wine Festival.
In 2017 Festival buzz generated lots of positive publicity. Media attendance was at a record high, with participation by over 55 media members from 27 separate media outlets resulting in 43 articles and mentions in The Local Palate, Huffington Post, CNN Travel, Edible Asheville, TOWN Magazine, WNC and many more. The Festival also drew record social media reach, garnering over 120,000 eyes on its recap video and ticket announcement on Facebook.
The November Festival generated interest in other events, too. Highlands Food & Wine Festival Public Relations Officer Ashley Brown says, “Media outlets are now reaching out to the Highlands Chamber of Commerce, requesting information regarding articles outside the Festival’s scope in the Spring, Summer and Winter months. The majority of our visiting media members had never been to Highlands. By the end of the Festival, all were looking forward to returning, blown away by the talent and the refined mountain experience that Highlands is known for.”
What does all this mean for Highlanders? More regional and national attention is heading our way. Highlands business owners can utilize the media attention to grow their businesses and take advantage of being in the spotlight. By having high-quality photos, an up-to-date website, social media connections, available phone-message space, and promotional materials on hand, those pop-in writers and media personnel can feature your business in a snap.
Residents and business owners alike can learn more about operating at mountain-peak performance by contacting Ashley Brown at [email protected], or by calling (864) 430-1250.
