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Highlands is Happening
Written By: Donna Rhodes | Issue: 2018/11 - November
“We’re turning Off-Season back On!” That’s the mandate for the Highlands Chamber of Commerce in 2019.
“There’s so much to do in the mountains in the fall, winter, spring and summer,” says Dale Gordon, the chamber’s project and marketing guru. “We want to spread the word: Highlands is happening all year long!”
Finishing out this year and moving into next the chamber will be working with locally and nationally targeted publications such as Our State, Atlanta Magazine, Southbound, Tampa Bay Business & Wealth Magazine, and Ocala Style Magazine. The chamber is welcoming a variety of potential visitors, starting with folks who simply don’t know us…yet. That’s about to change. Add to that crowd those who have heard of Highlands’ magic, but just haven’t made time to venture to new heights.
That’s why the chamber is sending the message through popular publications. We want our fellow Southerners who are too hot in the summer and not chilly enough in the winter to come to the Plateau, where we have every degree of cool. If anything is hot in Highlands, it’s the experience, the entertainment, the sizzle of a steak, the ka-pow of barbecue sauce, and the crackle of an open pit fire. Attention Atlanta, New Orleans, Orlando: Spend your summer getaways in the cool mountain out-of-doors. Then take a few days off to chill in winter’s snow with skiing, snowboarding, and ice-skating. Can’t do any of that on the Gulf Coast!
And let’s not forget our stunning fall foliage that’s already a huge draw. Capturing that beauty on video along with a shimmering, wintery-white wonderland, glistening snow, and icicles gleaming like diamonds will promote the exquisite splendor of Nature’s spectacle, October through February.
We’re on Southern Living’s radar, featured in the “Girlfriend’s Guide to Fall Getaways” as an autumn destination. And stay tuned for a triple-wow spring event guaranteed to extend our “Winter Shoulder Season.”
For more information about turning the off-season back on, contact the Highlands Area Chamber of Commerce at 108 Main Street, call (828) 526-2112, email [email protected], or visit
