In the midst of the busiest month of this very busy year, Johanna Fein has taken the reins of Highlands Chamber of Commerce/Visit Highlands, NC.
With nearly three decades of leadership in destination marketing and hospitality, Fein brings a wealth of experience and a reputation for strategic thinking, stakeholder engagement, and brand-building excellence. Most recently, she served as the organization’s Director of Marketing & Communications.
“Johanna loves Highlands, and we believe that her passion for this community combined with her strategic mindset will enable her to be a true ambassador for our business community and lead the organization into its next chapter,” said Blye Hunsinger, Chair of the Board of Directors. “Her approachability, work ethic, and integrity will benefit our members, residents, and visitors alike.”
Fein joined the chamber in early 2023 and has made an immediate impact. Her career spans notable roles at Pinehurst Resort, Ventana Inn & Spa, Sea Island Resorts, and the San Luis Obispo Visitors & Conference Bureau. This month, she will be recognized at the Destinations International Annual Conference in Chicago as a graduate of the Certified Destination Management Executive program – considered the highest individual achievement in the tourism industry.
“I am honored and excited to step into this leadership role,” said Fein. “Highlands is a remarkable place – rich in beauty, culture, and community spirit. I look forward to building upon the strong foundation of the Chamber and continuing to support our members and partners through thoughtful leadership and collaboration.”
As Executive Director, Fein will oversee day-to-day operations, lead long-term strategic initiatives, represent the Chamber in official capacities, and maintain strong relationships with business, civic, and government leaders to support the continued prosperity of the Highlands community.
She and her husband Branden, who is the Executive Spa and Wellness Director for Old Edwards Hospitality, live in Highlands along with their three doodles, Marley, Ryder and Gracie.
Pictured | Johanna Fein
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