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Keep Our Mountains Clean & Green
Written By: Stephanie Edwards - Cashiers Area Chamber of Commerce | Issue: 2021/05 – May
A concerted cleanup effort by the Cashiers Area Chamber of Commerce and its Highlands sister, and concerned citizens like David Young and his crew, has resulted in international recognition.
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Coinciding with the 2021 North Carolina and Jackson County Litter Sweeps, April 10 through 24, the Cashiers Area Chamber of Commerce once again teamed up with the Highlands Chamber of Commerce and community volunteer David Young on an annual “deep clean” of the shoulders along US Highway 64W.
Young and his hard-working crew provided the muscle to pick up trash above and below the guardrails on the scenic byway and the chambers underwrote the effort. Watch for Cashiers Area Chamber Instagram photos of the haul under the trending #trashtag identification as part of its public awareness efforts.
The Plateau’s pristine natural environment is one of the area’s most valuable resources and the source of destination-appeal to residents and visitors alike. Irresponsible littering by individuals and trash flying from uncovered truck and trailer beds destroys the beauty and cleanliness of the main thoroughfare between southern Jackson to Macon Counties. The Cashiers Area Chamber urges everyone to do their part in stemming litter on local highways and back roads with the County’s public awareness campaign to “Keep Our Mountains Clean & Green!”
The distinctive NCDOT orange plastic trash bags, safety vests, gloves and grabbers are available to other litter pickup groups interested in helping with clean up. Visit the Cashiers Area Chamber at 202 US Highway 64 West, just west of the Crossroads anytime for free or loaned supplies.
The popular #trashtag campaign was started in Western North Carolina in 2015 by Steven Heinhold of Sylva. Inspired by his own love of the mountains, he pitched the idea to outdoor equipment retailer UCO Gear, which then launched a movement on social media. In 2019, a marketing educator from Arizona issued a Facebook challenge encouraging users to post photos of trash pickup up and other environmental maintenance.
“Since then #trashtag and #trashtagchallenge have blown up on social media and earned notice from major outlets including Forbes, The Washington Post, British Broadcasting Company and even The India Express, half a world away,” according to Smoky Mountain News of Waynesville.
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