Pivotal for Success

Written By: Johanna Fein, Highlands Chamber of Commerce/ Visit Highlands, NC | Issue: April 2024

Whether you’re a seasoned entrepreneur, embarking on a new business venture or a business-minded citizen, the decision to join a Chamber of Commerce can be pivotal for your success. Established in 1931 to serve as the voice of local businesses, the Highlands Chamber of Commerce has grown to provide services and support to businesses, residents and visitors. With a commitment to enriching the community and fostering economic growth, here’s why joining the Highlands Chamber of Commerce could be beneficial:

Networking: One of the most significant advantages of joining the Highlands Chamber of Commerce is the opportunity to expand your professional network. By becoming a member and attending events such as Coffee Chats and Business After Hours, you gain access to a diverse community of local businesses and professionals. These connections can open doors to potential partnerships, collaborations and new opportunities.

Enhanced Credibility: 63% of consumers are more likely to buy products or services from businesses who are members of their local chamber. Being affiliated with the Highlands Chamber of Commerce and proudly displaying your member sticker demonstrates to customers and clients that you are committed to excellence and actively involved in the local business community.

Resources: Members of the Highlands Chamber of Commerce gain access to a wealth of resources designed to enhance their expertise and effectiveness. Programs like Leadership Highlands and Chamber-led community meetings provide valuable opportunities for business leaders to sharpen their skills and stay ahead of industry trends.

Increased Visibility: The Highlands Chamber of Commerce offers prime exposure opportunities for its members. Through the Welcome Center, members can showcase their marketing materials. Furthermore, the Chamber amplifies member visibility through its annual Experience Guide (available in both print and digital formats), weekly Community newsletter, and monthly Member and Visitor newsletters, all of which prominently feature member information. Complementing these efforts are the Chamber’s robust social media channels, providing an additional platform for members to gain exposure.

Community Engagement: Beyond the business benefits, joining the Highlands Chamber of Commerce allows you to play an active role in enriching the local community. Through various events including Plateau Pick Up, the Christmas Parade, Snow Fest and the like, the Chamber fosters community engagement and civic involvement. By participating in these activities, you not only contribute to the prosperity of the community but also enhance your businesses visibility and goodwill.

We invite you to become a Business or Social member of the Highlands Chamber of Commerce. Together, we can discover new opportunities, forge meaningful connections and make a lasting impact on our community.