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What’s Normal?
Written By: Kaye McHan | Issue: 2020/09 – September | Photograph By: Greg Newington
Normalcy has been upended. Politics and the pandemic steal our focus if we allow them to. Currently, we are not in a “new normal”. We are in limbo … a wait-and-see proposition. What will become our new daily routine … the stuff we do without even thinking about it?
Of course, not all new normals are counter-productive. Every morning I forget my mask in the car and have to walk all the way back to retrieve it. The exercise is great, but I’ve got to engineer a better exercise program.
Even with a few positive new norms, it’s hard to stop thinking about what will happen in the days to come. What if we replaced our worry with possibility? Ask yourself: How would I like the new normal of the future to look?
The Chamber is investing in: a great place to live is a great place to visit. In other words, a brand that speaks to and supports the high quality of life we enjoy.
The Chamber is a community asset responsible for enhancing the community as a dynamic place to live and work. Everyone benefits. Economic growth and sustainability are our priorities. As proof, this is reflected in our budgeting. The expected beneficiaries are, of course, lodging, restaurants, attractions, retail, entertainment and recreation venues, etc. But employers, healthcare facilities, homeowners, property managers, and sellers also benefit along with our local and state government.
Highlands has a brand of high quality of life. That generates more tax revenue, lower unemployment, higher property values, recruitment value for employees, and it provides residents with a great place to live.
This Great Interruption we are living through gives us an opportunity to move forward with deliberation and care for the community.
But we have to actively choose it. The Chamber chooses to support you and our great place to live.
To learn more about the Chamber’s take on the new norm, visit highlandschamber.org.
