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BBBS’s New Brand
Written By: Elizabeth Spaulding - Big Brothers Big Sisters | Issue: 2018/12 - December
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Big Brothers Big Sisters’ local branches, along with 270 BBBS affiliates across the country, have unveiled a new, modern look and brand repositioning with a goal of recruiting more diverse volunteers.
The need in Cashiers and Highlands for young people to have a mentor and positive role model in their life is more urgent than ever. To attract volunteers of all generations, we needed to modernize our brand in order to succeed in matching more youth with mentors by better engaging varied generations in our area.
The organization concluded that the former branding was not effectively connecting with younger prospective mentors or conveying the urgent mission of BBBS. Therefore, our organization is intentionally pivoting from messages of the importance of mentoring, to messages of the urgent need for adults in the community to step up and defend the potential of every child. BBBS has always seen the incredible potential inherit in youth. We hope to better communicate the role adults play in helping children achieve their best possible futures. Creating meaningful connections and clearing the path for youth to reach their full potential remains our mission.
Everyone in our community, from parents and guardians to prospective volunteers, donors and supporters can help defend the potential in our country’s youth and help them to achieve their biggest possible futures. You can help us to ensure we serve more children in Cashiers and Highlands by joining our efforts. If you’d like more information about how to become a mentor through BBBS in Cashiers or Highlands, please contact Elizabeth Spaulding at [email protected] or [email protected].
If you would like to learn more about the new brand positioning, the logo, or messaging, visit www.bbbs.org/bigpotential.
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