Lake Toxaway Company

Written By: Mary Jane McCall | Issue: October 2024

Lake Toxaway Company, located at 100 Waterfall Circle in Lake Toxaway, has been serving the area for 63 years and they have been the leading full-service brokerage firm in the Lake Toxaway region since the beginning. They understand that Lake Toxaway living is a way of life unlike any other because they were instrumental in the rebirth of the area.

In 1903 a few visionary men damned the Toxaway River to create Lake Toxaway, and then built the five-story Toxaway Inn, and a resort was born, one visited by the Fords, Edisons, and Rockefellers among other notable families. A decade or so later, after a series of floods and tropical storms, the dam burst. And just like that, the lake (and the tourists) disappeared.

All that changed in 1960 when Reg Heinitsh and a new group of visionary investors rebuilt the dam, restored the lake, and began attracting new generations of visitors and families to the Lake Toxaway way of life.

That investment in the community and belief in its appeal and possibilities resulted in a love and understanding of the area that has elevated Lake Toxaway Company to the area’s preferred brokerage firm, not just in Lake Toxaway but throughout the Highlands-Cashiers Plateau.

They know this area better than anyone and they understand the value of the area’s lifestyle. The lake, the forests, the wildlife, the exceptional views, and the sense of community, all combine to make this the perfect place for those seeking an active lifestyle far away from the hustle and bustle of the stresses of everyday life.

The Lake Toxaway Company has been an integral part of the community for 63 years and their numbers illustrate their deep roots and exceptional pride in their community. They are the largest rental company in Lake Toxaway currently offering 22 vacation rentals within the estates offering their clients access to an array of enticements: boating, fishing, and hiking in some of the most scenic natural forests in all of Western North Carolina: Gorges State Park and Panthertown Valley. Will Heintish, Vice President and Broker in Charge says that for many of their visitors “A Visit Often Turns into a Lifetime Experience”

They are ranked #1 in both MLS systems for the Lake Toxaway area and were involved in 56 percent of all real estate transactions in Lake Toxaway 2023 either as a listing agent, buyer’s agent, or both.

Whether you’re buying or selling, Lake Toxaway Company can help your real estate dreams come true. Call them at 800-443-0694 or visit their website at laketoxaway.com.