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Plateau Playground
Written By: Luke Osteen | Issue: 2021/08 – August
A new initiative will trumpet the area’s extraordinary combination of outdoor recreational opportunities and communities built to accommodate resort guests of all ages.
The pastoral communities of Scaly Mountain, Sky Valley and High Holly are pooling resources to spread the word about the enormous recreational possibilities offered to locals and visitors.
“The Plateau Playground idea is to support the number one reason people come to our area – Outdoor Recreation,” says one of the organizers of the initiative, George Powell of Highlands Aerial Park.
“And it’s clear that the Plateau has wonderful dining, sophisticated shopping, luxury lodging, and a history of family visitation over the decades. That separates us from other communities that either over-commercialize the experience (for instance, Gatlinburg or Helen) or promote primitive hardship, like the Appalachian Trail.”
It’s the Plateau’s wide range of activities combined with a robust lodging ecosystem, all contained within a relatively small range that’s at the heart of the Plateau Playground marketing push.
“Our market is the family who recognizes the value of the mountain experience, hiking, nature, ecology, and history, while enjoying the comfort they are familiar with,” says Powell. “The 10-year-old grandchild gets the thrill of our environment while Grandpa gets to sleep in the comfort of a King Size Bed.”
The Plateau affords the opportunity for generational incentive to enjoy and appreciate the variety of outdoor experience in a controlled safe environment. It’s an offering that assures the older folks, while the youngsters are challenged to step out of the comfort of urban living.
“The family has varied interests and we meet those desires with Golf, Aerial Adventure, Tubing, Fishing, Hiking, Waterfalls, Gem Mining, and Shopping for daily activities, and for the evening there’s gourmet dining, music, theater, and pubs,” says Powell. “It’s a mix that’s unique to our area.”
“After much discussion, opinion poll groups, compromises and market research, we have decided on a brand for all the recreation opportunities in the Scaly Mountain, Sky Valley, High Holly area that will add to the Highlands experience,” says George Powell of Highlands Aerial Park. “It will involve collaborative advertising including free and paid social media as well as local print.”
This new initiative will focus on the unique experiences offered by those who visit the trio of mountain communities.
