Fashion Forward

Written By: Deena Bouknight | Issue: June 2023 | Photograph By: Mary Gilian

Giuliana Kaufman

Florence, Italy, may be the cultural essence of Giuliana Kaufman, but the Highlands-Cashiers area is a definitive part of who she has become. The career fashion guru has for decades gifted residents and visitors on the Plateau with her innate talents, her international style sense, and her distinct sophistication.

The founder and owner of the former Cashiers-located Narcissus [closed in October 2022], Giuliana determined recently that her extensive fashion background could best be utilized by working individually with clients. Thus, her connections with top designers and her attention to unique offerings make Giuliana well suited to helping clients navigate selections – everything from special occasion items to full-fledged seasonal wardrobes.

“It’s all about exceptional personal service to help people look their best,” she said. “I know how to pull together the fashions that perfectly coordinate. And I help people invest in clothing, so that they have pieces that will last.”

Often, Giuliana will help clients choose quality, classic fashions that can be dressed up or dressed down by adding or taking away such accessories as beautiful Italian scarves and one-of-a-kind jewelry. Her goal is to key into a client’s personality, so they are never frustrated when perusing their closets.

“People would beg me to help them with their wardrobes, help with their closets, so I decided to just do consulting and trunk shows that will offer high-quality Italian handbags, jewelry, shawls, and more to complement all kinds of outfits.”

Plus, knowing how metropolitan and well-traveled many clients are these days, Giuliana finds attire that works to enable the wearer to be both comfortable and fashionable, no matter the situation or scenario.

She added, “I have a strong working knowledge of fashion and understand body types and the needs of lifestyles, but I help determine a personal style to bring out the best in each woman. I am an advisor/consultant to help individuals achieve their fashion goals so they can dress with confidence, but also be comfortable.”

Giuliana has been a fashion consultant for many years, working with such European designers as Emilio Pucci. She discovered Highlands in the 1990s while working in Atlanta. Eventually, she found a home in Cashiers 20 years ago, but she still spends part of the year in Italy.

“What attracted me to the area was the wonderful temperatures, the hiking, and the people here,” said Giuliana. “It reminds me a little of Italy, especially where my family had an Apennine Mountain summer home.”

Contact Giuliana at (828) 674-6857 for a consulting appointment.