Fashion High | The Southern Way

Issue: September 2024

John Bynum (left) is wearing jacket by 7 Diamonds, shirt by Mizzen and Main, and pants by Duckhead.
Tina Rogers (right) is wearing dress by La Mer Luxe.
Rockwood Lodge | Highlands, NC | Photos by Susan Renfro and Mary Gillan Renfro

For more than 20 years, The Southern Way, owned by Michelle and Harry Bears, has been an oasis of style and comfort for those who appreciate the convergence of Southern charm and contemporary fashion.

For men, The Southern Way features brands like Mizzen+Main, known for its performance-driven dress shirts, and Johnnie-O, which brings a touch of West Coast cool to the South with its laid-back polos and t-shirts. Other notable brands include Tasc, GenTeal, Onward Reserve, and Fish Hippie.

Women’s fashion at Southern Way is equally impressive, with offerings from Kerisma and Habitat that showcase sophisticated yet comfortable styles. Articles of Society and FOIL add to the mix with their trendy and fashionable designs. Moreover, The Southern Way provides a selection of handbags and accessories from brands like Hobo – a female-founded, family-run company celebrated for its craftsmanship – and Eric Javitz, known for practical yet chic hats and handbags.

The Southern Way
388 Main Street, Highlands
(828) 526-4777