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Elenas: Look Good. Play Well.
Written By: Marlene Osteen | Issue: 2021/07 – July
Elena’s Golf and Women’s Active Wear offers stylish choices for women on the move. Treat yourself to a careful browse at 381 Main Street in Highlands.
Elena Wood
Elena and Vance Wood had been summering in Highlands for years.
So it was natural that following the birth of their daughter eight years ago and Vance’s decision to retire from a long time career in the golf business that they would settle full-time in Highlands. They yearned for a small town in which to raise their daughter, and Elena envisioned fulfilling a lifetime dream of opening a retail store.
Though golf has been continuously popular in Highlands, the market for women’s golf attire was seriously underserved. And so, in 2016, the couple opened Elena’s Golf and Women’s Active Wear.
Golf is different from other sports. Not only because it’s the only game where players report their own scores and call penalties on themselves, but because “proper attire” is frequently dictated by the clubs and or course. Though we have moved on from the days when women wore long skirts and heels, golfer’s today still have a certain look and style. That frequently means the skorts, skirts, shorts, capris, and polo shirts that can be found in ample supply on the shelves and hangers at Elena’s.
Elena’s Golf and Women’s Active Wear fulfills the needs and criteria for other sports as well – including tennis, walking, and equestrian. People shop according to different principles, and in this regard, Elena’s covers all the bases. Whether you shop for durability, price, sustainability, or size, Elena has a stylish choice.
Looking for clothing that offers sun protection? Elena’s stocks that as well.
Also to be discovered at Elena’s, all the finest golf accessories for pros and beginners alike. Here you’ll find the best golf gloves, Footjoy golf shoes, and socks to improve your game, along with the top golf bags to protect your clubs. And though Vance works behind the scenes managing the online business, Elena is in the store connecting with customers, answering questions, and ready to help.
Realizing that golf had social distancing built right in, more and more people discovered golf since the onset of the pandemic. Even better, it’s an activity you can do outside while still being near other humans. The result has been a boom to the business. As Elena told me, April and May 2021 were the store’s busiest months since opening, and she looks forward to furthering increases this summer.
Elena’s Women’s Golf and Active Wear is open daily from 10:00 A.M. to 5:00 P.M. and is located at 381 Main Street. Call (828) 533-9954 or visit elenagolf.com.
