Back Row, Left to Right: Renee Waters, Mary Bean, Becca Ashburn, Susan Waller, Tracy Kruckenberger, Joni Benitez, Gwyn Hardin, Riley Logan, Lee Ann Fletcher
Front Row Seated: Susie Young (infant on lap Frances Blaylock) David Young (child on lap Brooks Blaylock), Caroline Young Blaylock.
Main Street Highlands has seen many changes over the years, but Wit’s End, a thriving women’s boutique nestled in its heart, has remained a cherished downtown landmark for an incredible 85 years. Founded in 1940 by Margaret Young, Wit’s End began as a refined gift shop offering fine silver, porcelain, tea services, and other elegant home interior items.
Summer 0f 1942
In the 1950s, Margaret passed the store to her son Earle and his wife, Mary Lu, who expanded the offerings to include women’s clothing in the 1970s.
Susie Young, wife of David who is the son of Mary Lu and Earle, joined the family business in 1989, and Susie has been proudly operating the business as the third-generation owner since the passing of Mary Lu and Earl in 2006 and 2011. Today, she is joined by her daughter Caroline, who proudly continues the family legacy.
Summer 0f 1968 Left to Right: Mrs. Harold Grant of Palm Beach (friend of family), Margaret Young (Devlin) (daughter, 15 at the time), Mary Lu Young
Wit’s End has grown into a vibrant, year-round boutique specializing in women’s apparel and accessories. The shop carries a wide selection of casual and resort wear, jewelry, luxurious cashmere, gift items, and more. It’s more than just a store, it’s a welcoming retreat where women discover new trends, timeless classics, and those perfect touches that elevate everyday style.
The warm, personalized customer service provided by Susie and her attentive team keeps loyal customers returning year after year.
Summer of 1990: Susie Young, Mary Lu Young, Earle Young
Stepping into Wit’s End is a treat for the senses. Visitors are greeted by artfully curated displays of clothing and accessories in a rich palette, from soft pastels and neutrals to bold, statement-making hues. The boutique features standout collections, including the indulgent Kinross Cashmere; contemporary styles from Oliphant Design; classic French and Breton stripe designs from Saint James; whimsical, breezy looks from LoveShackFancy; and modern lifestyle wear by Tyler Boe and Elizabeth James, among many others.
For those seeking the perfect accessory or gift, Wit’s End offers an impressive selection, including worry-free, timeless jewelry from enewton that includes necklaces, bracelets, rings, and earrings that invite you to build your collection with each visit, as well as distinctive designs by Asha and colorful handbags by Poeta from Seaside, Florida.
Main Street Highlands, 1930s
Susie shares that one of the most rewarding aspects of running the business is seeing generations of families return year after year. For many, shopping at Wit’s End has become a beloved tradition shared by grandmothers, mothers, and daughters. With something for every age and style, the boutique remains a cherished part of their Highlands experience.
Eighty-five years and still going strong, Wit’s End is a time-tested favorite. Visit them today at 382 Main Street. Store hours are Monday through Saturday from 10:00 AM to 5:00 PM. and Sunday 12:00 to 5:00 P.M.
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